![]() They also produced some of the finest ad campaigns and commercials of the era. Braniff purchased new jets and developed their “signature pallet” of seven (7) pastel colors that now scream late 60’s early 70’s. ![]() With all of these changes, there was no better time than to embark on an entirely new marketing strategy. Who can ever forget the Braniff Stewardess Uniforms designed by Emilio Pucci? Braniff also performed an “extreme makeover” on their terminals and revolutionized stewardess (current day flight braniff airlines flight attendants for the younger generation) apparel through the rest of their existence. Adding insult to injury, Braniff was known for an unacceptable “on-time” record as well as the propensity to cancel flights “for no apparent reason” altogether.ġ965 saw Braniff undergo a much-needed management change by selecting a new President coupled with modernization of aircraft with vibrant paint schemes. Unfortunately, Braniff “bit off more than it could fly” and ran into significant problems meeting passenger needs and expectations. This was as a result of airlines not keeping up with aging propeller-based aircraft, marginal customer care, and not investing in newer jet aircraft.
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